We design digital products and human-centered experiences.

Carbon is IBM’s open source design system for products and digital experiences. With the IBM Design Language as its foundation, the system consists of working code, design tools and resources, human interface guidelines, and a vibrant community of contributors.

Enterprise Design Thinking (EDT) is our comprehensive set of methods for solving challenges in digital business in a user-centered way. It’s a proven approach to come to better solutions, 2x faster.

In the journey of digital transformation, 84% of attempts end in failure. But now, there’s IBM Garage. All made easy, repeatable and transparent with The IBM Garage Experience Platform.

DesignOps is a practice applying operations expertise to your design team and organisation. Our DesignOps experts enable and support design teams so they can dedicate more energy to delivering human-centered outcomes for your customers and employees.

With a Design-to-Dev approach, we accelerate delivery based on reusable elements and assets. The iX Design Setup Accelerator boosts the start of new design projects with basic Figma definitions and a core component library.

Our Figma-to-Frontend accelerator enables us to rapidly set up a fast Design-to-Dev workflow. Proven component libraries ensure a seamless experience across web and mobile – with accessibility and sustainability built in.

We provide a structured analysis of websites to identify key optimization areas — performance, accessibility, SEO, and sustainability. This modular approach allows teams to prioritize the most impactful improvements, ensuring measurable ROI.

By integrating AI-supported tools into chat applications, we are improving data interaction. Dynamic UI elements update in real time based on model responses, while secure RAG integration enables seamless semantic search for faster, context-aware insights.