How to boost your Marketing Performance

Good marketing is a real growth driver for companies.
But what strategies do marketers rely on in an increasingly complex technological landscape?
You’ll find the answers in our guide.

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It’s time for marketing to go from complexity to conversion

Complexity is the new normal in marketing. Budgets are getting tighter, while the number of channels and opportunities is exploding. This requires marketing experts to have specific strategies and the right control tools. The transformation to high-performance, efficient marketing ranges from the right marketing tech stack to full data transparency, human creativity and generative AI as a supplement.

In our guide, we have identified five areas for which we provide recommendations for successful transformation.

Explore the 5 most important business priorities for Marketing Transformation

Our experts are happy to help, please get in touch!

Violeta Bandle
Marketing Transformation Lead, iX Switzerland
Sharad Somanchi
Customer Transformation BPO Lead, IBM iX DACH