How to boost your Marketing Performance

Good marketing is a real growth driver for companies.
But what strategies do marketers rely on in an increasingly complex technological landscape?
You’ll find the answers in our guide.

Download guide now

 

It’s time for marketing to go from complexity to conversion

Complexity is the new normal in marketing. Budgets are getting tighter, while the number of channels and opportunities is exploding. This requires marketing experts to have specific strategies and the right control tools. The transformation to high-performance, efficient marketing ranges from the right marketing tech stack to full data transparency, human creativity and generative AI as a supplement.

In our guide, we have identified five areas for which we provide recommendations for successful transformation.

Explore the 5 most important business priorities for Marketing Transformation

Transformation is essential in today’s environment. But instead of trying address everything all at once, focus on changes across people, processes, data and technologies in five priority areas.

Customers

Be everything your customers want—and more.

Content

Embrace the new future of creativity.

Martech

Tap into platform superpowers.

Operations

Build and flex your marketing muscle.

ROI

Open the black box of perfomance insights and look inside.

You want to learn more?

To download the white paper, please fill out this form.

Ready to transform your marketing organization?

Our experts are happy to help, please get in touch!

Violeta Bandle

Marketing Transformation Lead, iX Switzerland

info@ibmix.ch

Sharad Somanchi

Customer Transformation Lead, IBM iX DACH

sharad.somanchi@ibm.com