Designing tomorrow – together

IBM iX designers collaborating on digital experience projects in a modern innovation studio.

We create intelligent experiences

IBM iX is a consultancy, digital agency and tech company in one. With 1,000+ experts across DACH and Croatia, we combine creativity and industry expertise with the technology power of IBM.

Intelligent AI solutions and data strategies that drive real business impact

AI & Data Transformation

Brand strategy and communication that build trust

Brand Strategy & Communication

Content that performs, powered by processes that work

Content at Scale

Commerce and sales models that scale intelligently with AI

Digital Commerce & Sales

More data, more impact across marketing, sales and service

Marketing & CRM Transformation

Design and frontend expertise for strong digital products and platforms

Product & Experience Design

Projects where vision
becomes reality

Transformation of global CX

See the case

METRO

Retail & Consumer Goods | Customer Data Platform

Health services reimagined

See the case

BARMER

Insurance | Experience Design

Intelligent experiences for your digital future

Transformation with platform, AI and cloud

See the case

Baloise

Banking & Financial Services | Digital Experience Platform

New website, innovative design processes

See the case

BVG

Travel & Transport | Digital Experience Platform

Central infrastructure for prevention projects

See the case

PKV

Insurance | Digital Service

See all projects

Complex challenges?
Time for clarity!

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Insights, Inspiration & Know-how

IBM iX in Meedia: Customer Journey 2.0 – When AI Agents Become Customers (German only)

4 Personen bedinden sich in einen Meetingraum und besprechen sich

IBM iX in MM Maschinenmarkt: AI Readiness in Sales – How Mechanical Engineering Becomes Future-Ready (German only)

Ein Mann sitzt mit einem Hund vor einem Laptop.

IBM iX in Beyond Magazine: Corporate Communications 2026 – Creating Orientation Through Relevance (German only)

Omni-Channel Contact Centres: A Future Competitive Advantage for Industrial Manufacturers

IBM iX Mitarbeitende, die in einem modernen Innovationsstudio an digitalen Experience‑Projekten zusammenarbeiten.

Five Trends for Corporate Communications in 2026

Digital Design Systems as the Foundation for AI-Powered Product Development

AI-powered journey orchestration: Turning meaningless data into relevant experiences

From Clicks to Protocols: The Technology Stack Behind Agentic Commerce

Business-to-Agent: When Your Next Customer Isn't Human

A Day with Fiona Marie Hein – Digital Strategist at IBM iX Berlin

Team collaborating around a laptop in a modern workspace, symbolizing partnership and co‑creation to shape the future together.

Let’s shape the
future together

We work on exciting projects, grow our skills through continuous learning and collaborate with people from around the world.

Across our studios in Germany, Austria, Switzerland and Croatia, we welcome everyone who shares our open and curious mindset.

Discover your possibilities