Digital Asset Management (DAM) helps companies to efficiently manage the complete life cycle of digital assets. From the purchase of an image or the creation of a statistic to its archiving or deletion, including the management of usage rights, versioning and distribution – even beyond company boundaries.
The metadata for the respective asset plays a central role in this. Why metadata? Isn’t DAM already complicated enough with the data itself – with the multitude of different contents?
In our free white paper you will get: