Runway to Trust – The IBM iX Beauty & Fashion Event

On 10 October, leading minds and experts from the beauty and fashion industry connected at IBM iX Studio Dusseldorf and joined for an exclusive evening full of innovation, style, and inspiration. Together, we experienced the forefront technology of fashion and beauty with captivating highlights and engaging discussions.

Ever wondered how AI can reshape trust in your brand? Or how technology can personalise experiences without compromising privacy? You’re not alone. In the dynamic world of beauty and fashion, building trust in the AI era is the ultimate challenge.

At this exclusive event industry leaders and influencers connected to explore the transformative power of AI. Together we experienced firsthand innovative technology in exciting product demos and physical lab.

At the IBM Consumer Lab as the new Lifestyle Hub clients, partners, and influencers checked out our several sponsoring labels and partners as well as the newest collections and campaigns from cosvona, Fashion Solutions, Douglas, GUESS, Replay, Horizn Studios, and many more.

A night of innovation and exchange
in Beauty & Fashion

Watch the Highlights from Runway to Trust event

What attendees could expect

The Human Factor: Connecting people, understanding emotions, exchanging ideas, and best-practices.

Where style meets tech innovation

Imagine a world where fashion and beauty enthusiasts connect with technology innovators. That’s what’s happening in the IBM Consumer Lab in Dusseldorf. Together, we’re reinventing the fabric of digital marketing, sales, and service through generative AI.

Co-creation across brands

Stakeholders from diverse leading brands like cosnova or Douglas came together to share their expertise and create a knowledge hub. It was not just brainstorming; it was about ideating cutting-edge industry solutions.

Hands-on Labs & Showcases

Our hands-on labs and showcases are your playground: People could experiment in our physical Gen AI Lab, explore the innovative IBM iX Sneaker Store, and immerse themselves in product demos from our client base.

Agency meets Influencers

IBM iX joined forces with successful influencers and content creators such as Mr. Düsseldorf, Mrs. Bella, or Yassin Hamdaoui from Douglas. Everyone could expand their business connections and get into conversations while having a refreshing drink.

The Fun Factor

Besides networking with drinks and food from Sheker Event Catering, attendees could try out a mini-makeover at our “Beauty Corner” and leave feeling refreshed or win some of our goodies.

Event programme

4.30 pm

Arrival & Registration

5.00 pm

Welcome

5.15 pm

Keynote:
“cosnova GenAI: Creativity ♥ Technology”

In this keynote speech we emphasize the present role of generative AI with future possibilities and related challenges, especially concerning trust-building.

Topics: Highlighting the current state of generative AI in fashion & beauty, its potential applications, and the challenges that come with its adoption with a slight focus on building trust.

Speaker: Christian Herold, Director New Venture Hub, cosnova GmbH

6.00 pm

Panel Discussion:

“Trust in Tech: Unveiling AI’s Impact on Brand Loyalty”

Step into the future with our dynamic panel of industry leaders as they delve into the evolving landscape of brand trust amidst the rise of generative AI.

This session will cover:

AI in Action: Discover the challenges and innovative solutions in implementing generative AI.
Risk & Reward: Navigate the thrilling opportunities and potential pitfalls of AI technology.
Trust Tactics: Learn strategic approaches to mitigate AI-related risks.
Personal Touch: Explore how to maintain authenticity and personalization in AI-driven interactions.

Join us for an insightful journey into the heart of AI’s impact on brand trust.

Panelists:

Ufuk Ören, Senior Digital Project Manager | cosnova GmbH; Founder & CEO NeoRebels GmbH

Yassin Hamdaoui, Director International Social Media & Commerce, Data & Innovation | Douglas

Sarah Rojewski, Conversational AI Expert & AI Change Manager

Julian Müscher, Senior Marketing Manager Sports Brands | Deichmann

David Novakovic, Account Executive | IBM iX

6.30 pm

Talk

“The Trust Dilemma: Balancing AI and Authenticity in Modern Brand and Influencer Strategies”

Join content creators as they share their views with us on the following topics

AI’s impact on influencer partnerships
Maintaining authenticity in AI-driven campaigns
Preserving consumer trust in the age of AI
Future of AI in beauty and fashion marketing

Discover how to leverage AI while preserving the authenticity that drives consumer loyalty.

Speaker:

Mrs. Bella, YouTuberin & Content Creatorin

Robert Hamala, Managing Director, Mr. Pink Group

7.00 pm

Glamour & Gourmet

Our strong Line-up

Christian Herold

Director Business Development New Venture Hub Berlin & GenAI | cosnova

Ufuk Ören

Senior Digital Project Manager | cosnova GmbH;
Founder & CEO | NeoRebels GmbH

Yassin Hamdaoui

Director International Social Media & Commerce, Data & Innovation | Douglas

Sarah Rojewski

Conversational AI Expert & AI Change Manager

Julian Müscher

Senior Marketing Manager Sports Brands | Deichmann

Isabell Schmidt
aka Mrs. Bella

Content Creator

Robert Hamala

Managing Director | Mr. Pink Group

Hannah Greenhalgh

Associate Experience Design Director

Meet us onsite

Annojan Vageeswaran

Chief Sales Officer and Managing Director | IBM iX

Ulas Bektas

Executive Director Retail | IBM iX

Anne Kikuts

Director Marketing | IBM iX

Amal Nessak

Account Executive – Beauty, Fashion & Luxury Focus | IBM iX

Dennis Looks

Director Digital Strategy – Retail Focus | IBM iX

Exclusive first look at the latest technology

Check out our product demos and witness firsthand how advanced technologies can transform customer engagement and lift your teams’s productivity.

Personalised virtual Storefront

Imagine a sneaker that tells your brand’s story: Experience how IBM iX watsonx and Adobe Edge Delivery bring your brand to life in this personalised sales storefront.

Learn more

IBM Gen AI Lab

Dive into tangible use cases for marketing, sales and service that you can start implementing today. From faster development of high-quality software and personalisation of marketing campaigns to the creation of chatbots for complex customer support – this Lab demonstrates the full potential of gen AI.

Learn more

A notebook mockup displaying a vibrant image of a Balinese landscape and the text

Adobe Workfront and Edge Delivery powered by generative AI

What if… marketers would be able to generate personalised landing pages in seconds? With our approach they can! Explore this example use case, showcasing how standardised, automated process for campaign creation can lift your productivity.

Lean more

Our 5 Key Takeaways from the event

These key insights reflect the industry’s shift towards transparency, responsibility, and AI ethics in beauty and fashion.

Be Transparent:

Always inform your consumers when AI generates content. This builds trust by making your processes clear and honest.
Use Data Responsibly:

Be upfront about how you collect and utilize data, respecting privacy and ethics.
Address AI Bias:

To maintain credibility, train AI on diverse data to avoid biases in recommendations.
Prioritize Genuine Engagement:

Let AI enhance personalization without overwhelming users with impersonal responses.
Stay Accountable:

Establish guidelines for AI use and allow consumers to trace AI-driven decisions, reinforcing transparency.

Location

IBM iX Studio Dusseldorf
Plange Mühle 1
40221 Dusseldorf
6th floor

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Further questions?

Feel free to get in touch.

Annojan Vageeswaran

Chief Sales Officer IBM iX Dusseldorf, Austria, Croatia

+49 152 02798640

annojan.vageeswaran@ibmix.de

Industries at a glance

People at IBM iX