Revolutionising the Content Supply Chain
Bring your digital content creation, distribution, and optimisation to the next level.
IBM iX helps marketing teams to create engaging campaigns, with seamless data and asset flows that enable a personalised customer experience – powered by AI.
88% of customer experience and marketing professionals in a recent Adobe survey said that content demands at least doubled during the last two years. Consumers today expect to receive relevant communications across different channels. The delivery of timely and intelligent content is more crucial than ever before in the CX challenge.
This requires the management of the planning, delivery and constant optimisation of content based on data and insights relating to usage. To do this at scale and pace calls for integrated tools, the right operating model, and the right processes.
This is where IBM iX helps you to transform your Content Supply Chain (CSC). A CSC refers to the people, processes, and tools that produce, deliver, measure, and manage the content that fuels winning customer experiences. CSCs are the innovative solution to streamline content creation workflows. Moreover, with the enormous new possibilities of AI-powered content production we support you to free up your marketing teams from mundane tasks so they can focus on more important, creative activities.
Start thinking content end-to-end
Ensure a seamless flow from conception to consumption.
Streamline planning
Transform your content supply chain and optimise your planning process. With Adobe Workfront for example, you can streamline and automate the planning and orchestration of your global marketing content. Collaborate seamlessly with stakeholders, build an informed strategy, allocate budgets, and create a comprehensive content calendar. Experience efficient planning, while facilitating effortless access to assets for future reuse.
Increase productivity
Enhance your content production process with a cutting-edge tech stack. Adobe Creative Cloud empowers your teams to streamline ideation, collaboration, and content creation. From designers to non-creatives, everyone can contribute effortlessly. Accelerate project kick-offs, align teams on outcomes, automate asset variations, and tag metadata easily.
Deliver content at scale
Deliver dynamic and personalised content across channels with Adobe Experience Manager. Easily find content for activation, seamlessly assemble it, and deliver consistent experiences across various touchpoints. Experiment with variations and tailor content to engage your audience effectively. Adobe Experience Manager empowers you to deliver impactful experiences consistently and forge meaningful connections.
Analyse in real-time
Gain valuable insights and optimise your marketing efforts with real-time
analytics on asset, content, experience, and campaign performance.
Access comprehensive data on e.g. project and asset usage to foster ongoing learning and drive continuous optimisation for your marketing teams.
Our vision: An Intelligent
Content Supply Chain
Today, more content than ever is needed to drive personalised experiences. Yet, creatives are only spending 30% of their time on creative work and organizational structures/workflows are inherently inefficient. Marketers strive for 1:2:1 personalised experiences across channels. The solution? The Intelligent Content Supply Chain, merging human expertise with AI and automation.
This unified ecosystem streamlines content creation, delivering tailored experiences at scale, enhancing engagement, and meeting customer expectations. Embrace this revolution to unlock the full potential of personalised marketing.
Our capabilities to empower marketers and content creators to efficiently create content
Effortlessly manage your digital assets with a Digital Asset Management (DAM) solution. Streamline asset organisation, storage, retrieval, and distribution, ensuring easy access and consistent usage. Benefit from efficient workflows and robust metadata tagging to save time and optimise content production.
Optimise your content supply chain with streamlined Process & Workflow Management. Automate and track content creation workflows, improving collaboration and reducing manual errors. Benefit from accelerated project timelines, enhanced efficiency, and smoother content production.
Generative AI can take content production to a whole new level. Supercharge your content creation process with Creative Content Production powered by generative AI. Leverage artificial intelligence to automate creative tasks such as image editing, video editing, and copywriting. Benefit from enhanced productivity, scalability, and high-quality personalised content at scale.
Centralise and streamline content creation, management, and distribution with a Content Management System (CMS). Benefit from a robust platform that enables easy creation, editing, and publishing of content across channels. Ensure consistency, efficiency, and seamless content delivery throughout your organisation.
Drive the success of your content with effective Content Marketing, Search Engine Optimisation (SEO), and Search Engine Advertising (SEA). Benefit from our expertise in content marketing strategy, keyword research, and paid search campaigns to increase visibility, attract organic traffic, and amplify your content’s reach.
Unlock valuable insights and deliver personalised experiences. Benefit from data analytics to measure content performance, audience engagement, and conversions. Gain actionable insights to optimise your content strategy and drive customer loyalty and conversions.
Leading technology partners
Get deep knowledge, advanced tools,
and strategic guidance
It’s time to supercharge your organisation’s content capabilities
Get a free, no-obligation consultation – tailored to your company’s individual situation.
Get in touch
Talk to our Content Supply Chain Expert David
